They say the words get blurred if the book is too close to your eyes. There was space all around your homemade coffee shop, and you never gave any consideration to office 3D letters, let alone wall-sized murals. You thought the name of your brand, and word of mouth are powerful enough reasons to make…
It is big, it is daunting, and almost every apartment and house for lease in Canada has got it. No, I am not talking about that stack of laundry that you swear you will get to soon — it is that blazing huge white wall. Even if your homeowner lets you paint, a plain expanse…
Are you a sales or marketing professional in Ottawa responsible for planning how to showcase your new product or service at an upcoming industry tradeshow? This is likely not your first trade show so chances are you know that exhibiting at an industry trade show is an effective way to show off your latest product…
Vinyl banners are almost a no-maintenence advertising option, but there are ways to extend the life of your vinyl banner with little to almost no effort. Banner maintenance is a good idea, especially for businesses that are planning on using theirs multiple times a year for many years to come. Storing Your Vinyl Banner Never…
Sidewalk signs have been an effective tool for many years. Businesses that rely on heavy foot traffic benefit the most from sidewalk signs. This type of signage is very useful at informing people what is available or what special deals you have going on in your business. Who can benefits ? Small vendors such as…
Branding is the process of creating distinctive and memorable qualities of your business to the minds of your consumers. A brand has a consistent identity, with associations to quality, personality, experience, and origin. The key components to successful branding are as follows: Memorability Develop your own identifiers and nail them to your company name in…
How do you choose the right window display for your business? Window graphics for your business’ storefront will be one of the first things that catches a potential customer’s eye, therefore it is imperative that it not only accurately reflects your brand, but that it is the right type of graphic for your window, and…
It can be so simple, and subtle, that we are influenced on how we feel and react. This is the goal for graphic design. One of the lesser-known, but not necessarily less powerful, ways to invoke emotion is simple, colours. How Can You Ensure That Your Finished Graphic Design Reflects Your Brand? Ensure that the…
