Building a brand takes a lot of time, effort and dedication, but all of that hard work usually pays off in positive ways in the end; the greater the input, the greater the output. However, regardless of all of the work that goes on behind the scenes the consumer usually only is concerned with what they can physically see and get from your company: what your brand looks like and the particular experience they get when they use your products/services.
When it comes to choosing the branded marketing materials to help expand your company’s reach it’s important to take some of these things into consideration:
A brand serves as a convenient container for a reputation and good will. It’s hard for customers to go back to “that whatsitsname store” or to refer business to “the plumber from the Yellow Pages.” In addition to an effective company name, it helps when people have material reminders reinforcing the identity of companies they will want to do repeat business with: refrigerator magnets, tote bags, datebooks, coasters, key rings, first aid kits, etc. Memorability can come from using and sticking with an unusual color combination (FedEx’s purple and orange), distinctive behavior (the gas station whose attendants literally run to clean your windshield), or with an individual, even a style of clothing (Author Tom Wolfe’s white suits). Develop your own identifiers and nail them to your company name in the minds of your public.
When people have a positive experience with a memorable brand, they’re more likely to buy that product or service again than competing brands. People who closely bond with a brand identity are not only more likely to repurchase what they bought, but also to buy related items of the same brand, to recommend the brand to others and to resist the lure of a competitor’s price cut. The brand identity helps to create and to anchor such loyalty.”
Once you’ve built your brand into what you want it to be and are looking to take the next step with design and creating special branded marketing materials to help set your company apart from the competition, make sure to contact Boss Image!