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Are you a sales or marketing professional in Ottawa responsible for planning how to showcase your new product or service at an upcoming industry tradeshow?  This is likely not your first tradeshow so chances are you know that exhibiting at an industry tradeshow is an effective way to show off your latest product or service, and promote your company and brand to potential customers, partners and employee candidates.

Before you…

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Vinyl banners are almost a no-maintenence advertising option, but there are ways to extend the life of your vinyl banner with little to almost no effort. Banner maintenance is a good idea, especially for businesses that are planning on using theirs multiple times a year for many years to come.

Storing Your Vinyl Banner

  • Never fold your banner – this could cause unsightly fold marks and hinder the way the…
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Sidewalk Signs: How You’ll Benefit

Sidewalk signs have been an effective tool for many years. Businesses that rely on heavy foot traffic benefit the most from sidewalk signs. This type of signage is very useful at informing people what is available or what special deals you have going on in your business.

Small vendors such as specialty gift shops, local designers/brands, family owned food shops, etc., can lure customers in to see what they have…

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Benefits of Branding

Branding is the process of creating distinctive and memorable qualities of your business to the minds of your consumers. A brand has a consistent identity, with associations to quality, personality, experience, and origin.

The key components to successful branding are as follows:

Memorability

Develop your own identifiers and nail them to your company name in the minds of your public.

Loyalty

When people have a positive experience with a memorable brand, they’re more likely…

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How to Choose the Right Window Display

How do you choose the right window display for your business?

Window graphics for your business’ storefront will be one of the first things that catches a potential customer’s eye, therefore it is imperative that it not only accurately reflects your brand, but that it is the right type of graphic for your window, and that it is durable enough to look new for a long period of time.

Types of…

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It can be so simple, and subtle, that we are influenced on how we feel and react. This is the goal for graphic design. One of the lesser-known, but not necessarily less powerful, ways to invoke emotion is simple, colours.

How Can You Ensure That Your Finished Graphic Design Reflects Your Brand?

Ensure that the design of your printing and print media is aesthetically balanced and visually appealing….

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Why Hire a Printing Professional?

It’s easy to assume that using a printing professional will be costly, but in fact it’ll save you money, and stress. There are numerous considerations when making this decision, such as quality of the printing, amount of printing, and other requirements that are specific to companies. Even though the costs of hiring a professional for the job, you are guaranteed to benefit and we’ll tell you why.

Quality of Paper

The…

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Why Business Cards Are Still Relevant

We live in a digital world, there’s no argument there. Mail, networking, contracts, and first impressions are a perfect example of this. The business card is one of the last surviving non-digital aspects to a thriving business or business person. Here you’ll learn why the business card is still important and why your pocket should still be full of them.

Swapping Contact Information Digitally Is Impersonal. 

Networking for your business and…

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Trade Show Design Do’s and Don’ts

We want you to be the most prepared for trade show season! When it comes to a trade show design, the largest and most expensive booths are not necessarily the most effective ones. The quality of design will maximize the memorability of your booth, such as maximizing space and effectively conveying your brand.

When designing your trade show booth, it’s best to keep these do’s and don’ts in mind:

DO

  • Do…
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Signage No Retailer Can Afford to Ignore

It is the first impression, and what determines the foot traffic through your doors – Outdoor Signage. If you are looking to run a successful business that needs to attract customers and drive sales, then getting noticed is a first priority. Getting customers through the door is usually the largest hurdle to beginning a relationship. Here are a few tips to keep in mind when creating outdoor…

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