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windows, wall murals and signs

They say the words get blurred if the book is too close to your eyes. There was space all around your homemade coffee shop, and you never gave any consideration to office 3D letters, let alone wall-sized murals. You thought the name of your brand, and word of mouth are powerful enough reasons to make hay while the sun shines.

You were half right!

The majority of people are…

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wall murals

Boss your Walls with Boss Image Wall Murals

It is big, it is daunting, and almost every apartment and house for lease in Canada has got it. No, I am not talking about that stack of laundry that you swear you will get to soon — it is that blazing huge white wall. Even if your homeowner lets you paint, a plain expanse can make your otherwise beautiful home feel a little spare. However, just because you…

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promotional materials

Are you a sales or marketing professional in Ottawa responsible for planning how to showcase your new product or service at an upcoming industry tradeshow?  This is likely not your first trade show so chances are you know that exhibiting at an industry trade show is an effective way to show off your latest product or service, and promote your company and brand to potential customers, partners and employee…

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img_1919

Vinyl banners are almost a no-maintenence advertising option, but there are ways to extend the life of your vinyl banner with little to almost no effort. Banner maintenance is a good idea, especially for businesses that are planning on using theirs multiple times a year for many years to come.

Storing Your Vinyl Banner

  • Never fold your banner – this could cause unsightly fold marks and hinder the way the…
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sidewalk-signs

Sidewalk Signs: How You’ll Benefit

Sidewalk signs have been an effective tool for many years. Businesses that rely on heavy foot traffic benefit the most from sidewalk signs. This type of signage is very useful at informing people what is available or what special deals you have going on in your business.

Who can benefits ?

Small vendors such as specialty gift shops, local designers/brands, family owned food shops, etc., can lure customers in to see…

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word cloud - branding

Benefits of Branding

Branding is the process of creating distinctive and memorable qualities of your business to the minds of your consumers. A brand has a consistent identity, with associations to quality, personality, experience, and origin.

The key components to successful branding are as follows:

Memorability

Develop your own identifiers and nail them to your company name in the minds of your public.

Loyalty

When people have a positive experience with a memorable brand, they’re more likely…

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Window Displays

How to Choose the Right Window Display

How do you choose the right window display for your business?

Window graphics for your business’ storefront will be one of the first things that catches a potential customer’s eye, therefore it is imperative that it not only accurately reflects your brand, but that it is the right type of graphic for your window, and that it is durable enough to look new for a long period of time.

Types of…

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1-palette

It can be so simple, and subtle, that we are influenced on how we feel and react. This is the goal for graphic design. One of the lesser-known, but not necessarily less powerful, ways to invoke emotion is simple, colours.

How Can You Ensure That Your Finished Graphic Design Reflects Your Brand?

Ensure that the design of your printing and print media is aesthetically balanced and visually appealing….

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vinyl printer

Why Hire a Printing Professional?

It’s easy to assume that using a printing professional will be costly, but in fact it’ll save you money, and stress. There are numerous considerations when making this decision, such as quality of the printing, amount of printing, and other requirements that are specific to companies. Even though the costs of hiring a professional for the job, you are guaranteed to benefit and we’ll tell you why.

Quality of Paper

The…

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business-cards-in-a-global-market-848x426

Why Business Cards Are Still Relevant

We live in a digital world, there’s no argument there. Mail, networking, contracts, and first impressions are a perfect example of this. The business card is one of the last surviving non-digital aspects to a thriving business or business person. Here you’ll learn why the business card is still important and why your pocket should still be full of them.

Swapping Contact Information Digitally Is Impersonal. 

Networking for your business and…

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