We live in a digital world, there’s no argument there. Mail, networking, contracts, and first impressions are a perfect example of this. The business card is one of the last surviving non-digital aspects to a thriving business or business person. Here you’ll learn why the business card is still important and why your pocket should still be full of them.

Swapping Contact Information Digitally Is Impersonal. 

Networking for your business and as an individual is about making genuine connections and memorable impressions. It’s best to engage in person, making eye contact, and conversation. Sending contact information through email is impersonal and will be overlooked.  Business cards create a direct marketing channel, and carry a form of seriousness when discussing business. It shows that you are ready to talk business at any time, and being well prepared bodes well on potential clients. Take advantage of opportunities such as at tradeshows, industry conferences, happy hour, and airport lounges to name a few.

A Business Card Is The First Impression Of Your Brand. 

First impressions are and will always be the most important engagement when networking. Even better, a memorable business card can seal the deal since your networking interaction literally leaves with the potential prospect. A business card doesn’t have to look cheap and get the job done, a well thought out card shows effort, creativity, and planning. Colours and textures must reflect your brand. If the colours of your card does not match your logo, website, or products, you will lose potential client interest.  Another great form of marketing through business cards are laser cut options. Again, make sure it is relevant to the brand, otherwise it is a waste of money and creates more questions than answers. Lastly, material and/or shape can make a great first impression and can break the ice. Some companies are able to make business cards out of metal, interactive cards, or triangle shaped cards.

The world is truly your oyster when making this decision! If we don’t have you sold, remember,  conversations will still end with, “Let me give you my business card,” at least for a little longer.

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Written by BOSS