In today’s highly competitive market, it is more important than ever for brick and mortar stores to differentiate themselves from their competitors. One of the most effective ways to do this is through branding and signage. Your store’s signage is the first impression that customers have of your business. It can either attract or deter…
Whether you choose to go for large signs or a small ones, it is important for it to be visible for the audience that is expected to pass by it. The purpose will be entirely defeated if your signage fails to be visible enough as this way it won’t communicate the message to the traffic.…
One of the best things that you can do for your business is to invest in an attractive Trade Show display to highlight your products. The effort and financial resources you put into a high-quality well-located exhibit will pay off in the long run. Participating in the trade shows will help you increase traffic to…
It is big, it is daunting, and almost every apartment and house for lease in Canada has got it. No, I am not talking about that stack of laundry that you swear you will get to soon — it is that blazing huge white wall. Even if your homeowner lets you paint, a plain expanse…
Are you a sales or marketing professional in Ottawa responsible for planning how to showcase your new product or service at an upcoming industry tradeshow? This is likely not your first trade show so chances are you know that exhibiting at an industry trade show is an effective way to show off your latest product…
Vinyl banners are almost a no-maintenence advertising option, but there are ways to extend the life of your vinyl banner with little to almost no effort. Banner maintenance is a good idea, especially for businesses that are planning on using theirs multiple times a year for many years to come. Storing Your Vinyl Banner Never…
Sidewalk signs have been an effective tool for many years. Businesses that rely on heavy foot traffic benefit the most from sidewalk signs. This type of signage is very useful at informing people what is available or what special deals you have going on in your business. Who can benefits ? Small vendors such as…
Branding is the process of creating distinctive and memorable qualities of your business to the minds of your consumers. A brand has a consistent identity, with associations to quality, personality, experience, and origin. The key components to successful branding are as follows: Memorability Develop your own identifiers and nail them to your company name in…
