As time progresses, the marketplace for respective industries will only continue to get more crowded; as the competition gets more fierce, it becomes that much more challenging to stand out. If your brand has been around for over 10 years let’s say, and the last time you put any thought toward the design and overall style of it was during it’s inception… now is the time!
When it comes to creating branded materials that represent your company, quality and consistency are key. “Ensuring that the design of your brochure printing and print media is aesthetically balanced and visually appealing is important, but making sure that it is true to your brand identity is equally vital. Your business printing should advertise your business and inform prospective customers about it, so it’s essential that its style is evocative of your business’s persona.
Pick a colour that reflects the tone or mood of your brand
Every brand has its own distinctive tone. If you run a financial advisory business, for example, your brand’s tone will be subdued and professional. In contrast, if your business sells youth-oriented entertainment products, your brand’s tone is likely to be upbeat and energetic, its imperative that these tones and personas are exuded through your graphic design for brochure printing and other print media, otherwise it can adversely reflect on the business branding and message.
Choose a brand-appropriate font
The font you use in your printing can have a huge effect on how it is perceived. Some fonts are more staid and trustworthy, such as Times New Roman, while others are simple and approachable, such as Ariel and Calibri, and still others are playful and quirky, for example Invite SF or Mithal. Think carefully about the font that resonates best with the message, how it will integrate with your print design and how you wish to send about your brand.
Deploy imagery with care
Photographs and images can have a major impact on the tone of your printed media. For example, images that show customers or employees smiling and looking happy while dressed casually create a more approachable, open aesthetic, whereas images that show people with a more serious demeanour create a more austere (but also more respectable) tone. By choosing the right images, colours and fonts, you can ensure that the graphic design of your printed materials will always reflect your brand identity and your printing will be uniformed with your other marketing mediums.”
Let Boss Image, your Ottawa printing and design specialist help give your brand the perfect boost to facilitate growth and stand out from the competition!