The purpose of signage is not only to inform but also to guide. Directional signage is one of the most important among the different types of signage that exist today. It is important because it helps the audience find their way easily without getting stuck in the middle of nowhere. Unfortunately, in most cases, it is often ignored for unknown reasons and this is not how it should be. There are quite a few ways in which you can make the directional signage as effective as possible. For your ease, we have discussed them below.
Positioning
Place the signage where it is visible. Directional signage needs to be positioned in an accessible location because it is meant to guide the passerby. You really wouldn’t want the public to go through difficulties just because of weak directional signage positioning.
Creativity
Think outside the box and make full use of the creative side of your mind. Use interesting colors, fonts, and shapes so that your target and potential audience is easily captured. However, make sure you don’t go overboard with designing and stylizing the signage that it becomes difficult to understand.
Interior
A better idea is always to go for the directional signage that is in line with the aesthetics and overall vibe of the interior design of your business. There is no doubt about the fact that effective and aesthetically pleasing signage can even enhance the appearance of the overall interior of the business. Hence, do not forget to look into it when designing the signage for your business.
Design Elements
The font size and color of the font matter a lot when it comes to directional signage. The color should be prominent enough to be easily understood by the traffic passing by. The color and the font need to be taken into consideration especially if the signage is supposed to be positioned a bit too high.
