It’s hard to believe that we’re nearing the end of the year; if all the festive decorations/music and extremely cold weather weren’t an indication before, they should be now! This is a time that is usually spent spreading joy and love among family and friends (as it should be), but it’s also a good time to give some consideration to the future…especially if you’re thinking of refreshing or completely redesigning your brand.
Having the right brand identity starts with ensuring that the message you’re conveying accurately reflects the voice and overall vision of your company; this is where innovative graphic design can really shine! Here are some of the top trends to consider when it comes to graphic design and your brand for 2017:
Modular layouts function to break up a text and put it into manageable chuncks. Instead of using a long block of text, graphic designers have found that making the information more manageable makes more people want to interact with it. Not only does modular design function as a great management tool, it can also look really professional when done well. Expect more minimalist designs in 2017, with possible influences from other trends on this list.
Modern-retro has, by its very definition, been around for a while. Modern flare added to retro typefaces and colour pallets makes for an interesting fusion of new and old. 2016 saw the modern-retro design rising through the ranks of popularity and finding its way onto packaging, web design and company logos everywhere. The Modern-retro style’s popularity will almost definitely continue and we haven’t seen the last of it yet.”
Trends are important to take note of and use if applicable to your brand, however it may not necessarily mean that it is the right way to go. By consulting with the experts at Boss Image, your Ottawa printing and design specialists you’ll be able to create the most innovative and effective design to help take your brand to a new level for the new year!