Sidewalk signs have been an effective tool for many years. Businesses that rely on heavy foot traffic benefit the most from sidewalk signs. This type of signage is very useful at informing people what is available or what special deals you have going on in your business.
Small vendors such as specialty gift shops, local designers/brands, family owned food shops, etc., can lure customers in to see what they have to offer. Sidewalk signs should be used to show a brief preview of what can be found in your location, such as a 50% off sale, a free gift when joining a gym or other promotional material that you are trying to get across to the customer.
Sidewalk signs are great as they are in eye sight of where people look when they are walking. This means that almost everyone that passes by will see your sign and spark potential customers curiosity!