It is the first impression, and what determines the foot traffic through your doors – Outdoor Signage. If you are looking to run a successful business that needs to attract customers and drive sales, then getting noticed is a first priority. Getting customers through the door is usually the largest hurdle to beginning a relationship. Here are a few tips to keep in mind when creating outdoor signage:
Be Specific: Customized signs can deliver the right message in the right places. We reccomend relevant product information, services, etc.
Keep It Simple: The message to customers needs to be clear. If there is too much information to take in, signs are often ignored. If you convey the main themes of a your sign within less that five seconds, it has done its job.
Make A Call To Action: Signs are advertisements, and your sign should make the customer feel the need to call to action.
When investing in signage, imagine yourself as a new customer to your business. Make sure everything is clear and consistent with the brand itself. If you consider these steps, your signage will perform to its fullest potential.
