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Branding is the process of creating distinctive and memorable qualities of your business to the minds of your consumers. A brand has a consistent identity, with associations to quality, personality, experience, and origin. The key components to successful branding are as follows: Memorability Develop your own identifiers and nail them to your company name in …

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We want you to be the most prepared for trade show season! When it comes to a trade show design, the largest and most expensive booths are not necessarily the most effective ones. The quality of design will maximize the memorability of your booth, such as maximizing space and effectively conveying your brand. When designing …

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Trade show displays

When you are representing your business at a trade show, you want to have an unique design and a creative display! People often feel limited to the types of displays they can use, but here at Boss Images Inc, we have a full repertoire of unique trade show displays that will bring your booth up to …

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A new year represents a clean slate for everything; a new opportunity to start things fresh and decide on a new direction to take your life and/or business in. When it comes to your brand, what better time to refresh designs and try something more creative than ever? Here are some tips to help your …

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Your business is more than the products/services you offer, it’s also a message toward your audience. The signage that you have at your physical location says a lot about your brand, the particular area you’re in and the type of people that you’re marketing to. For instance, businesses that offer products/services that are geared toward …

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  As time progresses, the marketplace for respective industries will only continue to get more crowded; as the competition gets more fierce, it becomes that much more challenging to stand out. If your brand has been around for over 10 years let’s say, and the last time you put any thought toward the design and …

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When you do something memorable, you are remembered; it’s truly as simple as that. In general people tend to have a short attention span, but if you ‘wow’ them from the start it makes it that much easier for you to be remembered when they happen to be thinking of fulfilling a need that your …

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