Trade shows are a sea of various businesses in generally the same industry as your own, competing for passerby’s time and attention. If you do not have people specifically there to visit your booth, the only chance of interaction is from people walking by, so getting their attention is crucial! Below are the five effective ways to use your trade show roll-ups and signage to gain the most attention for your company:
1. Select your trade show graphics carefully.
Simple, bold and clear images are the most effective in creating a memorable canvas for your selling story. Ornate, involved, mysterious and confusing art and graphics may be great to look at but can be distracting and much less effective as a backdrop for your trade show message.
2. Create a simple and easy to remember headline.
Choose your words carefully, and keep the headline for your trade show display simple, clear and short!
3. Be careful when writing your description.
f the headline and graphic of your trade show display captured their attention, they may want to read a sentence or two at most. Keep your sentences short and choppy. Make each word count.
4. Make the company name prominent.
It’s amazing how many trade show displays seem to hide their company name. You pay a lot of money to exhibit. Take a little extra effort and make certain your company’s name is easy for all to see.
5. Feature your website and social media address.
Probably the single most important message in your whole trade show display is your website address. This is because if the show attendee saw something at your booth that interests them, they can copy your website address, even at a distance, and visit it at their leisure.
Trade shows are an amazing way to gain brand awareness and meet new clientele…make the most out of it! With Boss Image Inc, your printing experts, you can get any amazing roll-ups or display’s you would need for a show!
