Are you a sales or marketing professional in Ottawa responsible for planning how to showcase your new product or service at an upcoming industry tradeshow? This is likely not your first trade show so chances are you know that exhibiting at an industry trade show is an effective way to show off your latest product…
Branding is the process of creating distinctive and memorable qualities of your business to the minds of your consumers. A brand has a consistent identity, with associations to quality, personality, experience, and origin. The key components to successful branding are as follows: Memorability Develop your own identifiers and nail them to your company name in…
It can be so simple, and subtle, that we are influenced on how we feel and react. This is the goal for graphic design. One of the lesser-known, but not necessarily less powerful, ways to invoke emotion is simple, colours. How Can You Ensure That Your Finished Graphic Design Reflects Your Brand? Ensure that the…
We want you to be the most prepared for trade show season! When it comes to a trade show design, the largest and most expensive booths are not necessarily the most effective ones. The quality of design will maximize the memorability of your booth, such as maximizing space and effectively conveying your brand. When designing…
Printed products have more uses than to brand a business or be used as stationary…Printed graphics have a place everywhere, including your home. Turning every day items such as cabinets, murphy beds and your walls, give you endless opportunities to get creative and bring a unique flair to your space. Boss Image Inc has a…
As times progress, marketing and advertising is becoming more and more digital. People may find it challenging to work print into the mix, but if you can master the art of print and digital marketing, your business will soar among others. Statistics show (photo below) that, while digital marketing is growing immensely, customers tend to trust…
Seasons change, and so should your window graphics! One of the biggest branding mistake a business can do is de-prioritize their visual advertising and keep a stagnant window graphic in place. While there is no exact time as to when you should change them, many factors come into play for keeping your brand up-to-date and relevant…
If you are a business owner who is looking for a creative way to branch out and advertise far and wide, vehicle wraps are for you! Due to their mobility and non-aggressive advertising efforts, vehicle graphics can make up to 1.26 million impressions a year, with little to no effort other than installation! Other than…
